For this project, we were asked to create an ambient advert for a well-known brand, I chose to create an advert for Heinz. My final outcome for this project was an ambient advert that uses the iconic shape of the Heinz tomato sauce label to lead customers to the product by numbering the labels from 1 to the iconic number 57. I think this would be perfect for supermarkets as it would encourage customers to interact with the advert and follow the trial.
